This domain name saw 20,000+ page views in 2010
30,000+ searches each month for phrase "new york apartments"
90% of all buyers are searching online for their properties
Average listing in Manhattan in 2010 was ~1.3 Million
Highest potential organic rankings of any other name in local market
Premium brand-ability for any physical form of marketing

In 2004 Steve Barbey bought BoiseRealEstate.com for $50,000 and in just 12 months he was doing more than a 1,000 solid leads annually including 80 from outside investors. Just 3 years later he was back at the chopping block buying BoiseIdaho.com for $175,000. Steve quickly went from prominent Realtor to having one of the most successful brokerages in the west.
Two months ago January 2011 the EW Partners of Park City, Utah bought the domain ParkCityRealEstate.com for $60,000 brokered through GoDaddy Inc. Brokerage fees estimated to be $6,000 - $12,000 on top of the $60,000 price tag paid for the domain. These partners saw the value in owning the one name in their market that would result in maximum potential both online and offline.
Sotheby's International formed a partnership with domain investor Rob Grant for an undisclosed amount. Using his GEO targeted real estate domains the company is collecting highly qualified leads in their target markets. Some of the domain names include LakeGeorgeRealEstate.com and AdirondackRealEstate.com that was recently (02/25/11) featured in the Wall Street Journal for it's Kilkenny Adirondack Lodge.

Owning NewYorkApartments.com represents a singular opportunity to corner and own the search term “new york apartments” and the accompanying search traffic year after year after year.....we are here to help you capture the market share and grow your sales. We don’t just sell you the domain and leave you scratching your head. We are a full service SEO and internet marketing consulting team that can help you realize the full potential of this opportunity.Dave Parkinson